Attraction is the force between two people, that either pulls them together or forces them apart. Just like magnets, we are drawn to the people we're attracted to. When it comes to dating, attraction is usually the first thing we notice about another person. We may not necessarily know why we're attracted to someone right away, but we feel that magnetic pull nonetheless.

What many people – especially men – don't realize is that you can actually influence attraction. Your appearance, the tone of your voice, even your confidence level can all affect how attractive you appear to women. This is a technique that's usually overlooked because, well, most people believe that you're just “stuck” with what you were born with. Influencing attraction doesn't mean getting head-to-toe plastic surgery either; just leveraging your own natural assets to their full advantage. If you've got a great sense of humor, don't hide it away when you approach a woman. Open a conversation with a joke; make her smile by showing her what makes you attractive.

So much of attraction isn't about actually being physically attractive. It's about the subtle cues you give off to others, such as your body language and how confident you look. These things are very important for achieving success with women, since these are unspoken signals that help her determine your interest (and help you determine whether you're interested in her). Even just a subtle hint of confidence, kindness or other intangible traits will make a difference in how women react to you. Those reactions are often the spark of attraction.

Once you understand how to spark attraction, the next step is learning to fan that spark into a flame. Instead of just being an object there for her to grow bored with, turn the tables. Take the woman you're interested in, and increase her attraction to you until it drives her wild. This really works, guys, and it's easier than you think. Use the right moves in this phase of attraction and you'll have her eating out of the palm of your hand.

In my software system “Instant Street Dating,” I go into deeper detail about attraction and how to use it to your best advantage. The great thing is, since you'll be using these techniques on women out and about in your everyday life – and not at the club when they're expecting it – you'll see explosive results that will help you go for (and get) the women you want.